What a day in Italy costs.
Crew rates in Milan follow the CPA–APMAL agreement for advertising productions, adjusted for inflation since it took effect. These are the 2026 day rates we budget with, in euro, before VAT.
Crew day rates · Milan · 2026
Director of photography€2,100–2,630
First assistant director€740–860
Production manager€630
Camera operator€630
Costume designer€630
Chief make-up / hair€580–680
Sound mixer€570
Art director€480
Location manager€470
Gaffer / key grip€390
First camera assistant€390
DIT€360
Electrician / grip€320
Make-up / hair artist€370
Production assistant€260
Example
About €12,500
Labour for a 22-person commercial crew on one 10+1 hour day in Milan, including two hours of overtime for the technical crew. Equipment, locations, talent, travel and VAT are extra.
Working hours
The day
Technical crew work 8+1 hours (8 hours plus a 1-hour lunch). Production, direction and DoP work a flat 11+1. No shift goes past 11+1.
Overtime
The first two hours over the base day are simple overtime, about 1/6 of the day rate each. From the third hour, double. We budget a 10+1 day by default.
Continuous day
Calls between 10:00 and 15:30 run as a 7-hour continuous day with a snack break. Anything after that is double overtime.
Nights, Sundays, holidays
Night shifts pay about 35% more. Sundays and public holidays carry a 100% premium for most roles, 50% for DoP and set design.
Travel
Beyond 40 km, travel counts inside a 13-hour cap. Beyond 300 km, each travel leg adds 50% of the day rate. Mileage is €0.60/km.
Meals & cancellations
Without catering, crew get at least €20 for lunch and €40 for dinner. Cancelling within 72 hours of call can cost up to 100% of the agreed fee.
How we work with you
Estimate
Line-by-line budget at local rates, with our production fee shown separately and agreed before you award.
Contract
With Tribeca Multimedia Platform LLC, a US company. Pay in USD or EUR.
Payment
50% on award, 50% before the first shoot day. Crew, locations and suppliers are paid from these funds.
Wrap
Final cost report within 30 days of wrap. Overages you approved on set are invoiced, unused contingency is credited back.
In the US
Non-union crews are booked on a 10-hour day, time and a half after 10 hours and double after 12. Union jobs follow local agreements.
Rates and rules from the CPA–APMAL agreement for advertising productions in Lombardy (v1.3, August 2024), with day rates raised 5% to match ISTAT FOI inflation from August 2024 to August 2026 (+4.8%). The agreement's scheduled 2026 review may set new figures, and we update this table when it does. Rome and other regions vary. Indicative figures, excluding VAT. Your estimate is built for your brief.