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As Director of Content for the Loro Piana Knit Design Award 2025, I’m leading the creative and production strategy across all video deliverables for the event. This international competition brings together design schools from around the world to showcase their innovative knitwear concepts using Loro Piana’s luxurious yarns. My role includes crafting the visual storytelling framework, directing multi-camera teams on-site at Casa degli Artisti in Milan, and overseeing a fast-turnaround post-production pipeline. From portrait interviews and ASMR-style texture reels to documentary-style recaps and winner spotlights, our approach blends elegance, emotion, and a strong visual identity aligned with Loro Piana’s heritage of excellence.
