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In collaboration with Max Mara, I directed a branded video project aimed at highlighting the elegance and legacy of the brand through a contemporary lens. The production involved crafting a narrative that balanced the brand’s iconic sophistication with modern visual storytelling.
As the director and creative lead, I oversaw every phase—from concept development and casting to cinematography and final edit—guiding a top-tier crew to capture the brand’s essence across fashion film language and editorial pace. The shoot utilized high-end cinema cameras (Sony FX6) paired with G Master lenses, and featured both natural light and controlled lighting setups to maintain an elevated aesthetic.
Post-production included color grading, music supervision, and delivering multi-format
