fluent in both aesthetics and logistics. Over the past year, I’ve directed campaigns for Loro Piana, Gucci, Max Mara, and Geox, building a track record with brands that don’t tolerate mediocrity.My background spans feature films, documentaries, and commercial storytelling. I know how to scale—from lean shoots to full-set productions. I work with a tight-knit crew: trusted DoPs, editors, stylists, and post houses. No ego, just execution.Whether it’s a narrative piece in L.A. or a fashion film in Milan, I lead teams that show up ready and get it done beautifully.Want something polished, intelligent, and human? That’s where I come in.
Direction:
From fashion films to narrative spots, I direct with clarity, taste, and intent. I bring strong visual instincts, a sharp editorial eye, and the ability to adapt tone across genres and markets.
Production:
Whether you need full-service production or just a trusted lead on the ground, I assemble and manage experienced crews across the U.S. and Europe—camera, lighting, sound, styling, permits, post.Creative DevelopmentScripts, concepts, treatments—I work closely with agencies or in-house teams to refine ideas and shape stories that translate on screen and connect with audiences.Cross-Continental ExecutionNeed a Milan-based shoot for a U.S. campaign? Or a California spot with a European touch? I handle the bridge—legally, logistically, and creatively.
Directed a branded content piece for Max Mara, blending cinematic storytelling with refined fashion aesthetics. Led the full production team across creative, shoot, and post phases to deliver high-imp
Directed video content for the 2025 Loro Piana Knit Design Award: leading concept, shoot, and delivery across formats, capturing talent, texture, and innovation from global design schools.
Covered Miley Cyrus's live performance of her hit song at the Chateau Marmont using a 3-camera setup for dynamic, multi-angle footage.
F/W social media campaign
Content for Nioscalin
Directed the 2023 social media campaign for Ray-Ban, 'Genuine Since,' celebrating individuality and self-expression through the brand’s iconic eyewear.
social media campaign infused with energy
Social media Campaign